Most businesses in Gurgaon compete on price because nobody ever helped them explain why they are worth more. Brand strategy is the work of fixing that. It decides who you are for, what you charge, how you sound and what people should remember about you.
Strategy is not a mood board. It is a set of decisions that make every later choice easier, from what to post to how to price. We do this before any design work begins.
A short, usable document your team can actually follow. Not a sixty-slide deck nobody opens again.
Strategy earns its money when something is changing. A new clinic opening, a price increase you cannot justify, or a business that is doing well but looks the same as everyone else.
A logo is one small piece. Branding is the whole impression, which includes how you speak, what you charge, your photography, your website and what people say about you when you are not in the room.
Usually one to two weeks, including a working session with you and a round of revisions.
Not always, but it helps. If we do not know who the site is speaking to, we end up guessing at the words and the design.